5 things we learned about consumer behaviour from our latest research

Written by Jack Ramaswamy

Published on

New research commissioned by Zego has provided interesting insights into consumer behaviour when it comes to delivery. Providing a clear insight into the behaviours of the specific demographics comprising UK households, the study revealed the UK’s widespread reliance on the delivery industry which has led to its vast growth. In this blog post, we will explore 5 key takeaways from our latest research.

1. 97% of people order takeaway or shop online every month.

A staggering statistic to consider, especially when you consider the demand this creates for delivery drivers working within the industry. Our research indicated that more than two thirds of those surveyed had increased their deliveries since lockdown began in March last year, usually receiving seven extra per month.

2. The older you are the less you order online, the younger you are the more you order.

Interestingly, younger generations are more likely to order online compared to older citizens. According to our findings, the most common category of these delivered goods was clothing.

3. 78% of people order up to £200 worth of deliveries every month

A wide majority of the population are spending a substantial amount of money on deliveries every month. The study results demonstrated that British citizens will spend an average of £82,000 on deliveries over the course of their adult life. With figures such as these, it is clear to see why the UK delivery market is valued at billions of pounds.

4. Men tend to spend more on deliveries than women, especially bigger ticket items.

The research confirmed that 37% of men and 32% of women spend £91+ on deliveries every month and that bigger ticket items are more likely to be purchased by men.

5. 41% of people return deliveries each month, the younger you are the more likely you are to make returns.

Men tend to return more items, per month, on average than women and unsurprisingly, the younger you are the more likely you are to make returns. While the company providing goods would be losing a valuable sale in these circumstances, the situation creates more work for delivery drivers - further pushing growth within the industry.