UK Food Delivery Market Statistics

Market Size and Growth

The UK food delivery market is set to reach £3.8 billion by 2024, with a compound annual growth rate (CAGR) of 15.2% forecasted over the next five years. This growth is propelled by an increased reliance on food delivery services for both daily meals and special occasions. By 2029, the overall market volume is expected to reach £63.75 billion [1].

Within the food delivery market, the meal delivery segment is a significant driver, projected to generate £48.21 billion in revenue by 2024 [2]. This segment includes traditional takeaway orders as well as new innovations like dark kitchens (delivery-only restaurants) and virtual brands.

Gen Z and Millennials are reshaping the food delivery market with their tech-savvy nature and preference for convenience. They are driving demand for app-based ordering, faster deliveries, and more diverse food options.

Millennials, while not as frequent users as Gen Z, tend to spend more per order, averaging £60+ per transaction. However, both groups are united in their desire for healthier, eco-friendly options, contributing to a broader shift in the market [7].

The most popular food categories ordered via delivery in the UK include:

These traditional favorites have consistently remained top choices among consumers, though recent trends show increased interest in plant-based and healthier meal options.

Technological Advancements

Smartphone penetration and improvements in mobile app technology have played a central role in the growth of the food delivery market. More than 80% of food delivery orders are now placed through mobile apps, reflecting the digital-first approach of today’s consumers [13]. The ease of using apps has made ordering food quicker, more convenient, and more personalized.

Platforms like Deliveroo and Uber Eats are leveraging artificial intelligence (AI) to optimize delivery routes, predict demand, and offer personalized recommendations based on past orders. This use of AI is significantly improving operational efficiency and customer satisfaction [14].

Drone deliveries are also on the horizon. Platforms are experimenting with drone technology to reduce delivery times in urban areas. Uber Eats is leading the charge in this space, with trials underway to integrate drones into their delivery fleet [15].

Consumers are increasingly seeking healthier and more sustainable options. Gen Z and Millennials are leading this charge, with a growing preference for plant-based, organic, and eco-friendly meals. Food delivery platforms are responding by offering more health-conscious options and introducing eco-friendly packaging solutions [17].

This trend towards sustainability is also influencing the rise of direct-to-consumer models, where consumers order directly from restaurants rather than through third-party platforms. These direct orders not only support local businesses but also allow consumers to make environmentally conscious decisions by reducing the carbon footprint associated with delivery logistics [18].